Sweat isn’t something to hide. Discover why real movement, natural fibres and breathable hemp activewear are replacing the era of perfect activewear.
YOU'RE IN THE ZONE
After five Olympic cycles training in synthetic activewear, I started questioning what I was really putting on my body. Discover why hemp clothing became the hero fibre behind ZONE by Lydia and the future of natural fibre activewear
Earlier in the year I travelled to Jaipur, India to work on our new 100% hemp linen collection—rooted in nature, inspired by tradition, and crafted with intention. From meeting our incredible makers at EchoEarth to experiencing the magic of traditional block printing, this journey was about more than just clothing. It was about connection—between people, places, and the energy woven into every thread.
Bamboo clothing is often marketed as eco-friendly and antibacterial — but is it really sustainable? At ZONE by Lydia, we’ve chosen not to use bamboo in our non toxic activewear and here's why.
Synthetic clothing isn’t just a fashion choice — it may be quietly affecting our fertility. From old polyester studies showing reduced sperm counts to new research finding PFAS, phthalates, and microplastics in reproductive tissues, science is raising concerns about what synthetics do to our bodies.