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There are so many things I love about being an entrepreneur. I love dreaming up ideas and watching them take shape in the real world. I love the adventure, the unknown, and the thrill of turning vision into reality. When you create something from nothing, there's always uncertainty—you don’t know if it will work, how it will be received, or if the path you’re carving will hold. But there’s something about the process of moving through that uncertainty, step by step, until eventually you feel it in your gut: this is right. This will work.
One of the parts I treasure most is connecting with the people who bring our products to life—the makers, the hands, the hearts behind each piece. I love feeling the fabrics, absorbing the atmosphere, and immersing myself in the energy of where it all begins.
My recent trip earlier in the year to Jaipur, India, gave me that sense of clarity. It reminded me why I do this—and that the process, though uncertain, is always worth it.
Aligned in Vision, Connected by Hemp
India has a long and rich history of cultivating and working with hemp. While industrial hemp was banned across much of the Western world for nearly a century, India—along with China—continued to grow and innovate with this powerful plant. As a result, India remains a global leader in hemp processing, craftsmanship, and fabric development.
About six months ago, I connected with EchoEarth, a forward-thinking company founded by two passionate entrepreneurs, Ankit and Aakash. From our very first conversation, their vision, integrity, and deep respect for hemp felt completely aligned with ZONE’s values. Visiting their factory and spending time with them exploring Jaipur only deepened that connection, confirming what I already sensed: this is the right partnership—rooted in purpose, transparency, and shared intention.
High Frequency Fibres: Clothing That Feels Good Energetically
At ZONE, we believe in the power of natural materials—not just for their physical benefits, but for how they make you feel. When you wear garments made from fibres that come from the Earth, your energy shifts. You feel more grounded, at ease, and connected—because everything is energy.
Fabrics like hemp, linen, wool, and organic cotton carry a higher frequency than synthetic fibres like polyester, which are made from petrochemicals and have never truly lived. Natural fibres hold the energy of the earth, the sun, the soil—and you can feel that difference.
This new collection is a reflection of that belief: inspired by nature, crafted for comfort, and designed to help you feel truly alive in your own skin.
Why 100% Hemp?
The fabric used in this collection is 100% pure hemp—no blends, no shortcuts. When it comes to natural fibres, hemp is the real deal. It's one of the most premium, sought-after materials in the world—not only for how it feels on the body, but for its unmatched environmental credentials.
While it may look similar to linen, hemp is made from the stalk of the hemp plant, not flax. And in almost every way, it outperforms. It’s softer, stronger, and more breathable—plus, it gets better with age, softening beautifully with every wear and wash.
But what really makes hemp special is what it does before it even becomes fabric:
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Grows quickly with minimal water and no pesticides
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Absorbs 4x more CO₂ than trees
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Nourishes and regenerates the soil it’s grown in
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Naturally antimicrobial, UV resistant, and incredibly durable
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Fully biodegradable and low-impact across its lifecycle
Hemp is a fibre that gives back—to your body, to the Earth, and to the future. That’s why I’m obsessed with it—and why this collection is made from nothing else.
The Collection: Woven with Meaning
While in Jaipur, I immersed myself in every step of the production process—from pattern making to cutting and sewing—ensuring that every detail reflected ZONE’s values of ethical practices, respect, and integrity.
But what made this experience truly unforgettable were the moments shared beyond the workshop floor. I sat down to meals, shared stories, and laughed with the team and their families. I learned about their lives, their culture, and the pride they pour into their craft.
Those human connections are woven into every piece. This collection is more than clothing—it’s an expression of care. Care for the planet, the people who bring it to life, the craftsmanship behind every detail, and the community it supports.
When you wear these pieces, you’re not just wearing something beautiful and conscious—you’re becoming part of the story.
One of the most special moments from my trip was visiting a traditional block printing factory—an ancient printing method that originated in Jaipur. Watching skilled artisans hand-stamp the fabric to perfection was mesmerising and I can't wait to show you our hand printed pieces in this collection.
The First Drop – Anaya
Our first release features a beautiful half-sleeved shirt paired with matching hemp shorts—an effortless set designed for comfort, softness, and everyday ease. I've named this series Anaya, a Sanskrit word that means care and compassion. It felt like the perfect name for a collection created with thoughtful detail, conscious materials, and a deep respect for the Earth and those who craft our clothing.
These pieces are as versatile as they are beautiful—wear them casually, as elevated lounge wear, or even to sleep. Feminine and functional, with thoughtful touches like coconut buttons, a frilled waistline, and breathable silhouettes in two nature-inspired tones: Desert Flame and Sand.
The Anaya collection is for women who value simplicity, effortless style, and a deeper connection—to nature, to self, and to the makers behind what they wear.
The Second Drop — Expanding the Story
Our second drop of the Jaipur Collection includes three new designs — each crafted with the same intention and rooted in 100% hemp. These pieces carry the same story of slow craft and connection, but with new styles and a connection to ancient block printing techniques.
1. The Palm Tree Shirt (Unisex)
Hand block printed with our exclusive palm motif, this shirt captures the relaxed sophistication of the collection. Designed for versatility, it can take you from the city to the coast, from a summer gathering to an unhurried weekend at home. Coconut buttons, soft hemp fabric, and a fluid drape make it as comfortable as it is timeless.
2. The Reversible Crop Top (Women’s Edition)
Two necklines, one beautiful design. Made entirely from hemp with organic cotton lace detailing, this reversible crop moves easily from day to night. A delicate, minimal piece that pairs seamlessly with our hemp pants — designed for women who value comfort, consciousness, and understated confidence.
3. The Wide-Leg Hemp Pant
Relaxed, flowing, and endlessly wearable, these pants embody the essence of slow style. Crafted from 100% hemp that softens beautifully with each wash, they’re made for movement — whether you’re at home, exploring the outdoors, or travelling light. Breathable, effortless, and naturally elegant.
Each of these pieces complements the existing Jaipur capsule — made to mix, match, and live in. They’re versatile enough for warm festive days, quiet moments at home, or barefoot afternoons by the beach.
A Collection with Purpose
Every piece in the Jaipur Collection carries intention. From the hands that made it to the fibre it’s woven from, each garment embodies our commitment to sustainability, ethical craftsmanship, and mindful design.
This isn’t fast fashion. It’s slow, deliberate creation. It’s clothing that feels good on your skin, sits lightly on the Earth, and connects you to something bigger — the story of where it all began.
The Jaipur Hemp Linen Collection is here, and with every thread, it invites you to slow down, choose well, and feel deeply.
Because what you wear matters.
