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Let's get something straight....
We're not a fashion brand. We don't follow seasons or trends. We just want to make comfy planet friendly clothing that you can move, sweat and lounge around in and most importantly...love and wear for a very long time. It's just by chance that this range actually looks awesome too!
We choose to use hemp which is made from the fibres of industrial hemp. Unlike its close cousin marijuana, industrial hemp, has extremely low levels of the psychoactive compound THC. Nope, you can't smoke or get high from our clothing!
In the 1930's, the cotton and synthetic fabric industries launched a smear campaign that associated industrial hemp with marijuana and in a nutshell, wiped out the industrial hemp industry... until now. Industrial hemp is back baby! This amazing plant is once again being used for its highly nutritious seeds as well as its fibres which can be used to for a wide variety of products including textiles, rope and building materials.
What's Not To Love?
So comfy you'll want to live in it, hemp is one of the most durable and economically viable all-natural threads.
Hemp fabric gets EVEN softer with each wash and its tensile strength in 8 times stronger than cotton! It has natural antibacterial and anti-fungal properties and a great choice for people with allergies or sensitive skin.
Hemp fabric is highly breathable and also moisture wicking, absorbing up to 20% of its own weight while still feeling dry to the touch.
These qualities blow our mind and we, alongside a growing number of hemp supporters, are determined to not only revive the industrial hemp industry, but also ensure that it flourishes... forever.
What About The Environment?
One of the biggest reasons we have chosen to use hemp for our unisex apparel is due to the fact that Industrial Hemp has the potential to clean the atmosphere and protect the environment and even reverse the damage done to it.
Dubbed the 'King of Carbon Sequestration' Industrial hemp absorbs 4 times more CO2 than trees! It takes as little as 90 days to cultivate and requires significantly less water than cotton.
Hemp supplies its own nutrients to the soil, which replenishes its fertility, and needs no toxic chemicals, pesticides or insecticides in order to grow.
It is truly the most impressive super fibre. The fashion industry is one of the biggest polluters in the world which is why it's so important we wake up and stop the cycle of fast fashion and choose to use fabrics that are durable, comfortable and planet friendly.
ACKNOWLEDGEMENT OF COUNTRY
ZONE by Lydia acknowledges the Traditional Custodians of Country throughout Australia of where we work, rest, create and live and their continuing connection to land, culture and community.
We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander people and we pay our respects to Elders past, present and emerging.
